Product Website:
http://www.enterprisetraining.com/mssexpress/
MSSExpress Promotion Email Templates:
http://www.enterprisetraining.com/mssexpress/email
mssexpress_post-event_follow-up.htm
This was a mass email
promotion that was sent
to thousands of prospects and customers introducing the new product line and
offering a free webinar followed by a free 2 week trial. Different
versions of the promotion targeted different audiences. The click-through
captured their contact info and some basic qualifying information. I was also responsible
for sending additional event reminders and instructions to
registered participants, delivery of the webinar, post-event
follow-up email communications, and administration and
tracking of free trial accounts.
SCP Security Promotion Email
Template:
SCP Trial Offer\SCP_Offer-02.htm
This was a mass email
promoting a new IT Security training program. The mailing was
sent to thousands of corporate and government IT professionals
nationwide. The call-to-action was registering for a free
2-week trial of the training program. Once registered, we
captured contact information and could monitor usage and
potential interest in the program.
TCEA Webinar Promotion Email
Template:
TCEASiteTourInvitation.htm
TCEASiteTourInvitation_registrant_sequence.htm
This promotion targeted
members of the Texas Computer Education Services
organization (TCEA) after TCEA entered into partnership with ETS. It invited
members to
participate in a webinar to introduce them to e-learning for
End-users and IT
professionals, followed by a free 2 week trial of the training
program. The second link shows the subsequent chain of emails
sent to registered event participants (reminders, instructions,
etc).
GMIS Webinar Promotion Email
Template:
GMISSiteTourInvitation.htm
This promotion targeted
members of the Government Management Information Sciences
organization (GMIS) on a national level. It invited them to
participate in a webinar to introduce them to e-learning for IT
professionals, followed by a free 2 week trial of the training
program.
State of California Contract
Promo:
http://www.enterprisetraining.com/stateofca.htm
This promotion
targeted hundreds of IT Professionals and Agency Administrators
eligible to purchase on the California GSA Contract.
State of California STC
Closing
Promo:
CASTC_CLOSING_PROMO.htm
When California's
State Training Center closed, they gave us permission to promote our
training program to every state employee and provided us with access
to their distribution lists.
Alabama Department of Transportation (ALDOT)
http://www.enterprisetraining.com/aldot/readytolearn/
http://www.enterprisetraining.com/ALDOT/success
ALDOT conducted
their e-learning orientation via live events. The first link
is an email invitation that was sent promoting the events. The
second link is a communication that was distributed to all employees
on a quarterly basis, promoting the benefits and success of the
program.
10-Step Training
Administrator Program (3 examples)
http://www.enterprisetraining.com/ERA/old/segment1/index.htm
http://www.enterprisetraining.com/ERA/old/segment2/index.htm
http://www.enterprisetraining.com/ERA/old/segment3/index.htm
ETS created a 10-step
program management guide that was emailed to e-learning
administrators monthly after purchasing a contract. Introductory
information about the program guide was issued at point of purchase.
The distribution cycle was determined by their
purchase date, so different clients were receiving different
editions of the program each month. This example was
co-branded to match the client's e-learning portal.
Below are examples of co-branded
e-learning portal pages
Demo Site used to promote
co-branding capabilities
http://www.enterprisetraining.com/northstar
Dynamics Research
Corporation
http://www.enterprisetraining.com/drc
TechSETS
http://www.enterprisetraining.com/techsets2/index.html
NY Local 2627 Union
http://www.enterprisetraining.com/local2627
California Department of
Motor Vehicals
http://www.enterprisetraining.com/cadmv
Alabama Department of Transportation
http://www.enterprisetraining.com/aldot_online